Even in its very name, Acqua di Parma demonstrates the close bond it enjoys with the city in which it originated. Parma, capital of theatre and music, figurative arts and architecture. The city of Giuseppe Verdi and Arturo Toscanini, and celebrated by Stendhal. It is from here that our passion for Italian art and culture is born. And it is to honour this sense of belonging that Acqua di Parma is celebrating its Centenary with an abundant programme of initiatives aimed at promoting the expression of Parma’s art and culture.