Acqua di Parma is celebrating its centenary with an original and invaluable publication: “Essere Parma”, a unique work published in collaboration with Mondadori Electa. The brand is dedicating this prestigious double publication to Parma, the city of its birth, and to its incalculable wealth of art, culture and elegance.
This ambitious publishing initiative consists of two volumes encased in a beautiful sleeve which, together, offer new captivating insights into this fascinating city and its most secret aspects. A book of photographs by Giovanni Gastel and a novel by Antonella Boralevi, two Italian artists with extraordinary sensibilities who, each from their own perspective yet in synergy with one another, reveal the true soul of Parma and its protagonists. Two volumes that reflect one another’s themes, tracing surprising routes through the city’s past and present.
Together, the photographs taken by Giovanni Gastel and the novel written by Antonella Boralevi constitute a highly original work and form the backdrop for a unique open air display under the porticoes of the Palazzo del Comune (the city’s Town Hall), in the enchanting Portici del Grano, from 26 May until the end of June.
“Essere Parma” is a new, prestigious episode in the publishing ventures of Acqua di Parma who, since 2007, has published the elegant volumes “Essenza di Parma”, “Il Giardino Nobile” and “La nobiltà del Fare”. Each of these offers a new perspective on Italian savoir-vivre and on the values of craftsmanship, nobility and beauty that the brand, in one hundred years of history, continues to nurture and disseminate.
The new publication provides important confirmation of Acqua di Parma’s commitment in its role as patron of Italy’s incalculable artistic and cultural heritage.